Triggerhouse

JBL: Benson Boone NYC Stunt

JBL Store SoHo; New York City, NY

Challenge

Trigger(House and JBL set out to turn NYC into a giant stage—launching the all-new Flip 7 and Benson Boone’s JBL brand ambassadorship with a moment impossible to ignore.

Approach

Pulling it off meant more than a stunt—it was a logistical street battle(quite literally). T(H navigated hurdles around permitting, security, and mapped Benson’s route through closures, car traffic, and chaos. To fuel the hype, 15 brand ambassadors blitzed SoHo with invites and megaphones, shouting that Benson was coming. When he arrived, it was pure spectacle: a custom ’62 Cadillac—vinyl wrapped, audio rack built from scratch, PartyBoxes in the back, and a Flip 7 Auracast mount—rolled in blasting his single with the singer himself at the wheel. Benson parked, popped the trunk to unveil the Flip 7s, and backflipped off the hood, detonating the crowd. Fans scored limited-edition speakers before he hit the JBL SoHo store to demo the full lineup. Music shook, the city buzzed, and strangers left as superfans.