JBL: Artist Gifting Activation at Riot Fest
Douglass Park; Chicago, IL
Challenge
Authentically amplify brand awareness and put JBL center stage.
Approach
Within a 20’x20’ space, create a “JBL Craft Services Lounge” with one-of-a-kind artist hospitality. This lounge will provide the opportunity to showcase JBL headphones along with key messaging points for the brand.
Results
JBL’s brand and products were put in front of 100 influential bands with the “JBL Craft Services Lounge” via unique product listening, customizable product station, comfortable lounge styled for the show, jammable instruments, living art wall, open bar, and authentic staff.
