Jack Link’s: National Jerky Day 2015
New York City, Ny
Challenge
Honor America’s love for meat snacks with a larger-than-life celebration on National Jerky Day that drives awareness for the Jack Link’s brand.
Approach
On National Jerky day 2014, Trigger(House took over the Meatpacking (ehem, Meatsnacking) District with a towering, three-story-high, monster-sized bag of Jack Link’s Jerky, later coined Meatzilla. The giant bag, measuring 30’H X 28’ W, descended on Gansevoort Plaza, dangling from an enormous crane to deliver its mighty, meaty cargo of over 10,000 mini Jack Link’s samples.
