Hisense: Laser TV Launch at HARMAN
HARMAN Flagship Store; New York City, NY
Challenge
Drive awareness and create buzz with media and industry leaders around the launch of the Hisense 100" 4k Ultra HD Smart Laser TV. Draft off of HARMAN Kardon brand equity to project an image of luxury and technological excellence.
Approach
Trigger(House planned and produced a high-end launch event at the HARMAN flagship store in New York City, inviting Hisense’s extensive range of technical and marketing partners. This ambitious, eye-catching event required a complete redesign of the HARMAN Store, which took place overnight in under 12 hours.
Results
Throughout the store, multiple living room-style vignettes were designed, fabricated, and built to successfully showcase the new Hisense 100" 4k Ultra HD Smart Laser TV, with each room highlighting key product features, including size, picture quality (sharpness & color), sound, and design.
