Hisense: CES 2018
Las Vegas, NV
Challenge
The 2018 press conference should set the tone for CES (Consumer Electronic Show), enhancing Hisense’s image as a global technology leader through compelling content, unique speaker engagement, and awe-inspiring product demonstrations.
Approach
Bringing the brand's ethos of “incredible design makes incredible experiences” to life, Trigger(House designed and produced an impressive stage setup that included 3D projection mapping, advanced lighting, and built-in product displays. Programming included key notes from top Hisense executives as well as a sports-focused panel discussion led by prominent soccer enthusiasts Men in Blazers, who announced the brand’s newest partnership with the 2018 FIFA World Cup™.
Results
News of the brand’s new product advancements and partnership announcement flooded the newswires, generating coverage on top tech sites—including techcrunch.com, engadget.com, and techhive.com—which fortified the brand’s positioning and catapulted them into the spotlight at the start of CES activities.
