HARMAN: WinterFest 2020
Killington, VT
Challenge
Solidify the HARMAN/Kardon and Subaru partnership by elevating the Subaru WinterFest tour stop at Killington Resort of Vermont, converting the mountain’s Ledgewood Yurt into an immersive H/K experience.
Approach
Trigger(House blended HARMAN/Kardon equity with a traditional mountain lodge look and feel, featuring stylish accents, lounge areas, and listening stations inside. Outside, custom ski furniture decorated fire lounges and game areas set the stage for an expanded footprint, all while allowing for normal business operations to flourish.
Results
The HARMAN/Kardon Yurt experience was a big hit on Killington’s busiest weekend of the year. Live music performances anchored the daily schedule, while an exclusive influencer dinner left guests and yurt employees buzzing about all that H/K brought to the table. By the end of the weekend, H/K was introduced to thousands of mountain visitors, helping the Ledgewood Yurt set new daily and weekend sales records.
