Harman & JBL: Shaq’s Funhouse Miami
Miami, FL
Challenge
Partner with one of the biggest names in sports and entertainment, Shaq, to activate the JBL brand at one of the premier events of Miami Music Week, Shaq’s Fun House.
Approach
Never one to tone it down, Shaq’s Fun House is an experience that can drown out brand. That’s why Trigger(House turned the JBL Dare to Listen experience up a notch. Newly outfitted with a light show back wall, integrated JBL Pulse Photo experiences, and a modified skee ball game inspired by the carnival theme of the night, JBL was the premier brand experience for party goers all night long.
Results
When the sun came up and the music stopped, the Dare to Listen experience was still going strong. Thousands of guest interactions and a larger than life Shaq Pulse sculpture later, JBL delivered the sound for the party everyone was buzzing about.
