JBL: NBA Draft Week 2019
New York City, NY
Challenge
Create a memorable experience at both the Harman Flagship Store as well as The Players Tribune HQ for NBA Draft Week 2019.
Approach
Leverage assets as well as TriggerHouse staff in order to deliver an exciting fan engagement at the Harman Store as well as providing content and decor for an influencer/athlete party at The Players Tribune HQ. The Trigger team tackled two challenges in one week all within a tight turnaround.
Results
Two separate, exceptional events showing both hospitality as well as consumer-facing abilities.
