JBL: Dare To Listen Tour 2018
Nationwide
Challenge
Route, activate, and manage a nationwide mobile tour that provides attendees with an impactful and event-relevant branded experience and amplifies both the JBL brand and its products.
Approach
Trigger(House identified key events in the continental United States relevant to the JBL brand to activate the Dare To Listen Experience, including music festivals and sports-related events. To drive on-site participation and product demonstrations, the tour experience included multiple touch points, including a baseball-themed dunk tank highlighting JBL waterproof products, heat press for customized branded giveaways, laser etcher to customize headphones and speakers, a themed videobooth, and charging lounge. Some events also included a pop-up retail store as part of the consumer experience to drive sales. All event elements were housed in a 20’ branded shipping container for mobility and efficient set-up/breakdown.
Results
The 2018 Dare To Listen Experience connected with over 21K participants at just 15 stops. Over 200 giveaways, including JBL products and swag, were distributed to participants per event. Overall, 1K JBL products were seeded, 2.2K branded premiums and gifts were distributed, and 13.2K email addresses were collected. Even with retail efforts not taking place at all events, $10,000 in sales was still generated.
