JBL: AVP Manhattan Beach
Manhattan Beach Pier, CA
Challenge
Position JBL as the choice audio brand for AVP fans, along with common beachgoers.
Approach
Offer on-beach rentals and limited-time, discounted retail from two locations on site. Show capabilities of audio products through unique displays and engaging activities.
Results
An event exceeding averages in reach, distribution, and engagement (est. 15,000 event attendees along with 1,500-2,000 beachgoers crossed our footprint). Along with a pop-up store which saw a 3-day total of $7,200 in sales. AVP social media posts were dedicated to JBL, reaching a new audience. JBL’s choice location signage made nationally televised appearances.
