HARMAN: HARMAN x Mark Levinson Sound Experience
Lexus Headquarters; Naperville, IL
Challenge
Create a premium sound experience that educates Lexus dealer associates on the renewed relevance of the partnership between Mark Levinson and Lexus.
Approach
Trigger(House created a visually impactful Mark Levinson sound experience for Lexus sales professionals at the Lexus HQ in Naperville, IL, showcasing the evolution of the Mark Levinson and Lexus brands through three transformative spaces: a classroom presentation, a customized in-home listening experience, and in-car demonstration, showcasing the full spectrum of the Mark Levinson brand.
Results
Each attendee left this full-day training session equipped with the history, technological capabilities, and relevancy of the "Pure Partnership" between Lexus and Mark Levinson as fuel to drive sales in all Lexus dealerships in the Midwest region.
