HARMAN: HARMAN x Lexicon Sound Experience
Hyundai Headquarters; Fountain Valley, CA
Challenge
Produce an interactive brand experience for Hyundai executives to support the partnership and award-winning technology that was designed and produced for the Genesis line of vehicles.
Approach
Showcase the full array of Lexicon brand technology by walking VIPs through three unique sound experiences in their open courtyard, surrounded by custom decor and an exquisite catering spread. Product specialists greeted and guided attendees through each presentation, including an SL1 home speaker demonstration, followed by a custom-designed LEP1 earbud listening demo, and concluded with a side-by-side in-car comparison between the G70, G90. and a competitor vehicle.
Results
In this single-day courtyard takeover at the Hyundai HQ in Fountain Valley, CA, sixty Hyundai VIP executives attended the event, each walking away with a custom-branded Lexicon water bottle and a better understanding of the Lexicon brand to amplify their partnership.
