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HARMAN Car Audio: Nissan Brand Immersion

Nissan HQ; Franklin, TN

Challenge

Showcase how premium audio brands HARMAN Kardon and Bang & Olufsen align with the brand identities of Nissan and Infiniti, respectively. Demonstrate the power of a partnership with HARMAN.

Approach

Design and bring to life two distinct lifestyle areas, one specific to each brand, to communicate brand identities as they pertain to use in the car, in the home, and on the go. Each lifestyle area featured a vehicle up-fitted with a HARMAN audio system for demo purposes.

Results

Successfully designed and fabricated two immersive brand experiences so Nissan employees and key decisions-makers could experience the HARMAN Kardon and Bang & Olufsen brands and demo featured products.

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