HARMAN: BMW x Formula E Par

HARMAN Store; New York City, NY

Challenge

Transform the HARMAN Flagship Store in NYC into an engaging VIP experience celebrating HARMAN/Kardon’s partnership with BMW and Formula E racing.

Approach

Trigger(House worked closely with HARMAN’s car audio team to create a premium experience that leveraged the BMW and Formula E partnership to introduce HARMAN/Kardon as the ultimate driving machine’s ultimate audio partner. Guests were welcomed by three BMW cars parked curbside and blown away by the Formula E car anchoring the store. The night kicked off with a DJ, gourmet hors d'oeuvres served by models, and open bar before a Q&A with the BMW i Andretti Motorsport drivers and executives from HARMAN/Kardon, BMW, and Formula E.