JBL: NBA All-Star Weekend
Charlotte, NC
Challenge
Seamlessly integrate captivating JBL experiences at two premiere All-Star weekend parties to highlight the brand's unique partnership with NBA athletes, each activating simultaneously.
Approach
After partnering with the athletes to develop unique party themes that highlighted the brand's Sounds Of The City campaign, Trigger(House designed and activated a variety of attention-grabbing JBL moments, punctuated by a product-forward red carpet, a social media vending machine, and a light-and-sound video booth that introduced JBL’s newest over ear headphone to the world.
Results
JBL engaged with over 1,000 NBA influencers and consumers across both events, owning the biggest night of the NBA calendar. The interactive JBL Sound Booth became the latest addition to the brand's portfolio of activation assets and has become a staple at consumer events across a variety of initiatives.
