Harley-Davidson: FXRG x Avengers
Nationwide
Challenge
Give consumers an up close, real-world experience with the Harley-Davidson Livewire and H-D Street 750 motorcycles featured in the Marvel Comic Avengers 2 movie.
Approach
Adding to the existing Livewire tour, T(H custom-built a new photo set-up that allowed consumers to sit on the exact Street 750 motorcycle used in the filming of Avengers 2. The photo op was made with custom features including a printed backdrop, custom floor, a flat screen displaying Avengers 2 movie content, and a poster giveaway. In addition to the photo op, T(H custom fabricated a five panel merchandising display designed to showcase Harley’s highly anticipated 5-in-1 FXRG leather jacket.
