Dogfish Head: Runner’s World Expo & Marathon
Bethlehem, PA
Challenge
Bring a Dogfish branded sampling experience to the Runner’s World two-day Half & Expo and then to the finish line of the half marathon.
Approach
Trigger(House worked closely with Boston Beer and ArtQuest to plan, design, and execute a small sampling experience at the Expo and then expand the experience to a 50 x 50 foot branded footprint with games and free Dogfish SeaQuench Ale for runners 21 and older.
Results
Between the Expo and half marathon, over 1,100 attendees sampled SeaQuench and Sam ‘76.
