Dogfish Head: Dead Camper Tour
Nationwide
Challenge
Boston Beer Company challenged Trigger(House to transform the Samuel Adams Happier Camper into a fully branded Dogfish Head × Dead & Co. experience, then take it on tour to engage fans at concerts and festivals across the country.
Approach
T(H partnered with Boston Beer Company's creative team to reimagine the camper from the ground up, managing the full vehicle rewrap and preparing it for life on the road. We staffed the tour with an experienced Tour Manager and Brand Ambassador, coordinated logistics with every venue, and equipped the field team with detailed event plans to ensure consistent execution at every stop. Following each activation, comprehensive recaps provided actionable insights back to the client.
Results
The activation became a destination wherever it traveled. Fans lined up to snap photos, play interactive games like Plinko and the prize wheel, and take home branded giveaways. The result was high engagement, strong premium distribution, and social sharing that extended the campaign's reach well beyond the footprint.
