Triggerhouse

Celestial Seasonings: Expo West Sampling Booth

Anaheim, CA

Challenge

Transform a 10X10 trade show footprint into a larger-than-life experience where consumers can step inside the magic of Celestial Seasonings. The completed trade show footprint should include a tea-serving bar and a digital photo experience for consumers.

Approach

Design and build a massive 10’ high teapot structure that resembles the Sleepytime Bear Cottage found in Celestial's iconic and much-loved tea box art. The structure includes a fully functioning tea bar capable of serving both hot and cold samples, as well as a real-life replica of Sleepytime Bear’s cottage interior where consumers snap a picture and share instantly on social.