Triggerhouse

Brisk Iced Tea: Sneak Out, Sneak In Rooftop Party

New York City, NY

Challenge

Drive national media coverage with priority news outlets and deliver strong social media engagement with the Brisk target audience surrounding the debut of the custom Brisk-branded sneaker collaboration with sneaker artist Mache.

Approach

Design and produce a bold and exclusive NYC Rooftop Party for media and influencers to debut the new Brisk x Mache custom-designed sneaker collaboration. This private, invite-only sneaker drop was held on a rooftop in NYC, adjacent to the Empire State Building, and brought to life the brand’s “kinda out there” positioning through a series of design and experiential elements. The experience included a custom-fabricated water tower, a Mache-inspired sneaker display, an 8-bit oversized Brisk shoe graphic, and a sneaker selfie bench for guests to take epic photos of their kicks against a dramatic backdrop of the Empire State Building—all topped off with Brisk mixed cocktails, food cart-inspired snack bites, and one intimate performance by up-and-coming Chicago rapper Dreezy at sunset.