Triggerhouse

Ben & Jerry’s: Retail Roadshow Design & Fabrication

Challenge

Trigger(House was tasked with helping Ben & Jerry’s re-engage and excite retailers through an experiential activation that could be taken on the road—bringing the brand’s Joy & Justice initiatives to top retailers nationwide, while showing love to their fans in a fun and unique way.

Approach

T(H scoured the market for the perfect vehicle that could help tell the Ben & Jerry’s story in a vibrant way. A carefully chosen mini school bus was transformed into a retail roadshow that highlighted the history of the brand through visuals, sound, and play. Partnering with Ben & Jerry’s employees, T(H helped hand-paint the exterior of the bus with bright, eye-catching designs that celebrated the iconic Ben & Jerry’s aesthetic as well as the company’s mission. Beloved brand milestones like the Flavor Graveyard, snippets of the “Into the Mix” podcast, and images of the first scoop shop were a few of the many features built into the experience.