Triggerhouse

Ben & Jerry’s: Pint Slice Tour

Nationwide

Challenge

Drive awareness and trial of Ben & Jerry’s newest product, the Pint Slice, and create shareable moments to drive online social impressions and engagement with the brand through a mix of strategically targeted sampling.

Approach

Design, plan, and execute a flexible cross-country mobile sampling tour with stops in key launch markets nationwide. Our tour was designed to leverage the brand's iconic ice cream truck at large events as well as engage guests indoors with a toolkit of experiential elements. We highlighted the brand's new Pint Slice product with an iconic 'Slice Machine' prize-wheel game. This custom-designed and fabricated pint—oversized and sliced up—featured a digital prize wheel at its center that would reward guests with a free sample and other great prizes. To drive social engagement, we utilized two different photo technologies: 1. An automated photo op featuring four custom flavor-inspired backgrounds and 2. Our hashtag printer, rewarding participants with a free print for every social post uploaded using our tour hashtag.