Ben & Jerry’s: Joy & Justice Roadshow Phase 2
Multiple States Along the East Coast
Challenge
Ben & Jerry’s wanted external partners to understand what truly sets the brand apart—not through a deck, but through a mobile experience that brought the company’s history to life.
Approach
Trigger(House transformed an old-school bus into a hand-painted, interactive hub for Phase 2 of the tour. Traveling to locations along the East Coast, the bus invited guests to explore Into the Mix podcast clips, vote in the Flavor Graveyard, play mini golf, and grab a scoop while learning how Ben & Jerry’s is made.
Results
The roadshow made 10 stops around the country and drove strong engagement throughout. Over 1,000 Flavor Graveyard votes were cast (Schweddy Balls took the crown), more than 1,200 samples were served, and external partners left more connected to—and excited about—the brand behind the pint.
