Behr: Behr 2026 Color of the Year
Wildflower Farms; Gardiner, NY
Challenge
Stage a five-day stunner that would pull The Home Depot execs, top media, and the influencer elite straight into the world of Behr’s 2026 Color of the Year—’Hidden Gem’—and make the reveal as unforgettable as the color itself.
Approach
Trigger(House turned Wildflower Farms into a living mood board for “quiet luxury.” Guests arrived in black cars, slipping into a welcome dinner where the tableware, textures, and four artfully staged vignettes teased the year’s color without giving it away. The big reveal came inside a humble barn, reborn as a jaw-dropping home (all custom-fabricated by the T(H team with design influencer Manuella Moreira), where ‘Hidden Gem’ showed off its versatility in ways guests could instantly imagine in their own spaces at home. Nights ended under starlit skies with a live string trio and the kind of magic you can’t fake. Later in the week, a fresh wave of influencers rolled in for a day of hand-painting overalls, curated experiences, and another knockout dinner capped by cocktails and a roaring fire. From identifying this Hidden Gem of a venue that was both unique and functional to meticulous hospitality to seamless programming, T(H handled every detail for two guest groups (over 100 people total) and, with the help of PR agency partner M Booth, garnered over 6.8B total impressions including 156 placements, 82 syndications and 375 pick-ups of the press release.
