Angry Orchard: La Nuit En Rosé
New York City, NY
Challenge
Bring the Angry Orchard Rosé brand to life through an immersive and engaging private lounge build-out aboard the Hornblower Infinity Yacht for the annual La Nuit en Rosé event held in New York City.
Approach
Trigger(House, with guidance from the brand team, designed and created a visually compelling and dynamic sampling lounge that was uniquely ownable to Angry Orchard and highlighted their product differentiator: the apple. The 1,400 sq ft space was transformed from lounge to orchard and included a 20 ft graphic facade on the bar, carefully curated back bar displays, window treatments featuring the iconic Angry Orchard tree, and a touch of rosé flair with pink accents throughout. To drive social sharing and engagement within the space, Trigger(House fabricated two 8 ft green walls with custom Angry Orchard Rosé neon signs. These features became the focal point of the room and the number one selfie destination on the yacht.
