Adobe: Movie Poster Movie Premier
Boston, MA
Challenge
Rewrite how students see and interact with Adobe by hosting the Adobe #MoviePosterMovie premiere in the city of the winning student. Design an experience that will inspire students to go out and create on their own while also celebrating the winner, Sam West, and sharing with students how the movie was made with writer/director Zach Braff.
Approach
Give our guests a transformative Movie Premiere moment through the power of Adobe creative suite by pulling inspiration from Sam’s work and the vibe Zach is using in his film. Guests were cordially invited to a castle-like environment accented with key visual prompts taken directly from Zach’s script that brought the space to life using period appropriate accents, “museum of” style moments, and a theater experience for this one-of-a-kind night.
Results
Over 400 students arrived dressed in their best to celebrate Sam, walk the red carpet, premiere the movie on the big screen, and dance the night away at the wrap party with DJ Frank White. We successfully reached new students both in person and online, demonstrating that Adobe products were key in making the posters and film and highlighting Adobe’s commitment of supporting students on their creative journey.
